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Discover how activated carbon technology eliminates odors at the molecular level, providing superior odor control for your cat's litter box.
Understanding the molecular science that makes Purrify so effective
Our activated carbon contains millions of microscopic pores that create an enormous surface area - up to 1,500 square meters per gram.
These pores are specifically sized to trap odor molecules while allowing air to flow freely through your cat's litter box.
Odor molecules are physically trapped within the carbon's pore structure through a process called adsorption.
Unlike air fresheners that mask odors, Purrify actually captures and holds odor molecules, preventing them from reaching your nose.
Once trapped, odor molecules remain locked in the carbon structure until the litter is changed.
This provides continuous odor control without the need for frequent reapplication or chemical additives.
Made from coconut shells, our activated carbon is the same type used in household water and air filters.
No added fragrances or dyes — just pure activated carbon doing the work.
Simple steps for maximum odor control effectiveness
Add a thin layer of Purrify on top of fresh or existing litter
💡 Pro Tip: A little goes a long way - just 1-2 teaspoons per litter box change
Lightly mix Purrify into the top layer of litter
💡 Pro Tip: No need to completely blend - surface coverage is most effective
Experience immediate and long-lasting odor control
💡 Pro Tip: Reapply when adding fresh litter or doing a complete change
Everything you need to know about activated carbon technology
Purrify begins trapping odor molecules immediately upon contact. Most customers notice a significant reduction in odors within the first few hours of application.
Activated carbon used in household filtration is biologically inert. Purrify is designed to stay in the litter; monitor your cat as usual and consult your veterinarian if you have concerns.
While baking soda neutralizes acids, activated carbon physically traps a much wider range of odor molecules. Carbon is more effective and longer-lasting than baking soda.
No, Purrify is odorless and doesn't change the texture or feel of your cat's litter. Most cats don't even notice it's there.